Craft a strategic pay communication plan with Trusaic
Being a truly transparent organization requires effectively communicating pay decisions and data to all stakeholders
Pay communication strategy
Beyond pay gap reporting requirements, your organization should formulate a pay communications strategy based on your unique goals. The first step is identifying what your current pay equity status is by conducting a pay equity analysis. From there, you should define clear and measurable goals for where you want to be. Pay equity communication varies by organization but some common goals include:
- Build overall brand reputation
- Improve investors’ perception
- Improve employee experience
- Improve ability to attract and retain talent
- Mitigate risk of high-profile pay equity lawsuits

Step 1
Once your goals are established, you can identify the key stakeholders your goals align with and begin to craft a unique pay communication strategy for each of them. This typically includes:
- Executive leadership
- Managers and HR business partners
- Employees
- The public
Step 2
When you have your goals established, key stakeholders identified, and communication plan set, you’ll need to then determine communication channels. Examples include:
- Internal (meetings, memos, and trainings)
- External (company website, job boards, and job interviews)
- Marketing (speaking engagements, press releases, and articles)
Step 3
Last, determine how you will measure success. Your KPIs should tie back to the goals you outlined from the onset of your communications strategy. Some common metrics to track include:
- Investor relation metrics, ESG ratings, NPS
- Employer and consumer brand metrics
- Hiring, engagement, belonging scores, retention, eNPS
This can seem like an overwhelming task to undertake. Don't worry: Trusaic can help you get there. We will be alongside you for the entirety of your pay equity communications journey. Leverage our pay equity software solutions to ensure you're making unbiased pay decisions. From there, our dedicated team of experts will assist you in formulating your unique pay communications goals and determine the best path forward for your organization's pay equity plan.
Need assistance formulating a comprehensive pay communications plan?
Request a demo and let us guide you on the best path forward