Across the United States, population growth in younger demographic groups has slowed over the last two decades. This has resulted in older age groups growing in share of workforce, population, and economic impact. Iowa has been experiencing these trends at accelerating rates. Yet not all employers are prepared for this shift in labor force composition.[i] Preparing them is crucial for ensuring a smooth transition into a new normal of older Iowans contributing to the workforce for longer. This report quantifies the extent of this demographic shift in Iowa and outlines possible solutions moving forward.